Regional Sudden Unexpected Death In Infancy Sudi Prevention Update For May

09 May 2018

The Ministry of Health’s National SUDI Prevention Programme (NSPP), aims to reduce the SUDI rate from 0.7 to 0.1 in every 1,000 births by 2025 with equity across all ethnicities.The first iteration of the South Island SUDI Prevention Programme (SPP) regional plan was submitted to the Ministry of Health (the Ministry) in December 2017 and District Health Boards (DHBs) submitted their local SPP in March 2018.

Initial key areas of focus in the regional and local SPP plans includes access to smoking cessation during pregnancy/smoke free whānau after baby is born; provision of sleep spaces (wahakura or pepi pod) for babies identified as having SUDI risk factors, and access to breast feeding support services. Early engagement with a lead maternity carer (LMC), access to and engagement with pregnancy and parenting education, and workforce development will also be areas of focus.

The plans are living documents are to be reviewed and updated annually. Feedback from the Ministry in April was that the regional plan provided a sound start for future planning and programme development and going forward the regional and local plans need to focus on improving Maori community engagement, understanding and responsiveness. The South Island SUDI Prevention Coordinator Ann Shaw is working with the DHBs on actions to be undertaken to achieve equitable SUDI rates.


PEPE (Place, Eliminate, Position and Encourage) is the consistent national messaging for SUDI prevention. The Whakawhetu PEPE card has been refreshed and includes  extra texts e.g. “… with a smokefree whānau, whare and waka”, and a new image.

The PEPE resources can be downloaded via this link

Hāpai te Hauora, the SUDI prevention Programme national coordination service provider, produce a fortnightly SUDI e-newsletter that includes programme updates, recent research articles, upcoming events etc. You can subscribe to the newsletter by clicking on this link. One such article was in the 30 April 2018 newsletter; the Mana Mātua Being young Māori parents study explored the complexities of being young Māori parents. An important read for better communication across the health sector and effective kaupapa Māori pregnancy programmes.

Safe sleep practices through doll-play. Developed by Southern DHB, this video provides information and advice for early childhood educators to support them to demonstrate role-modelling safe sleep practices with pre-schoolers.

Published on: Wednesday, May 9th, 2018, under Child health